STEPHAN SMITH
Marketing Professional & Business Strategist
PEMBROKE PINES FLORIDA
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Introduction
With more than 15 years of experience assisting multi-million dollar corporations achieve their business objectives, Stephan Smith is an exceptional digital marketing & business strategist with a proven track record of successfully overseeing million dollar marketing budgets and managing various customer acquisition teams resulting in the achievement of desired business outcomes.
At his current role, Stephan is the Acquistions Brand Manager for a telecommunications company located in Broward County Florida. His responsibilities involve governing millions of dollars of monthly advertising budget for the company and directing various departments to ensure business objectives are met.
From the paid media team, social media team, and content creators, to development teams, graphic designers, email marketing managers and more, Stephan currently has stewardship over how business resources are utilized from the perspective of customer acquisitions.
Quantifiable Business Achievements
Multiple Months of Record Sales Volume Achieved
In 2022, advertising budgets under management were used to break company monthly sales volume records — for multiple months throughout the year. This was achieved all while staying within ‘cost per acquisition’ targets.
One quarter in 2022 has produced more than a 250,000 customers for the business.
Low ‘Cost per Customer Acquisition’ has resulted in Record Monthly Advertising Spends
Due to Stephan’s ability to use business resources to acquire customers within acquisitions targets set by the CEO, and his ability scale effectively, the business was able to spend record amounts toward customer procurement. This elevated spend resulted in unprecedented company exposure and awareness.
At its height, Stephan oversaw advertising spend touching $4 million dollars per month.
Hands-On Expertise
Stephan has been able to develop and refine his skills in digital advertising within real estate, financial services, and telecommunication sectors; which is known to be some of the most competitive and regulated industries. Some of his core competences include ‘search engine marketing’, ‘demand side platform advertising’, ‘social media advertising’ and more. He is also highly proficient at preparing executive reports that communicate, at high levels, advertising campaign performance that allow executives to make informed business decisions.
Stephan’s expertise also revolves around website conversion optimization. He has demonstrated the ability to make key changes to the business’ website that results in ever-increasing value obtained per advertising dollar spent.
Stephan has proven over the last decade that he has the skills to increase corporate revenues and profitability through the creation and implementation of wholistic marketing plans; from first touch brand awareness to cost effective lead generation to post conversion retention initiatives and more.
Contact Stephan Smith to see how he can positively impact your business’ bottom line.
Core Skills
Administrative Skills
Supporting Skills
Email: [email protected]
CORE SKILL SETS
With years of employment in corporate settings under his belt, Stephan has been able to develop & refine core skill sets that allow him to positively impact company revenues.
Search Engine Marketing (SEM) Expert
Stephan has been trusted to personally manage search engine advertising budgets of $80k per month in some of the most competitive industries in the advertising space. Those industries include, but are not limited to: real estate & financial services / personal finance.
Stephan has intimate knowledge and direct, hands-on experience with the top two service providers in the search engine advertising industry.
Stephan Smith also has the following certifications.
Google Ads Display Certification
Google Ads Search Certification
Google Ads Video Certification
Experience
- Years of experience: 15
- Advertising spend management: Over $3 million dollars.
Demand Side Platform (DSP) Advertising Expert
Stephan has over a decade of experience with managing “Demand Side Platform (DSP)” advertising campaigns. Monthly DSP advertising budgets under Stephan’s management have topped $15k for this channel.
Stephan has managed campaigns on advertising networks like Verizon Media, AOL’s Advertising Network (now handled via Verizon), Yahoo! Ad Network, Adbrite, AdRoll, Taboola, Bidvertiser & more. He has also worked indirectly with the Trade Desk.
Experience
- Years of Experience: 10
- Advertising Spend Under Management: $250k
Social Media Advertising Expert
Stephan has around 8 years of social media advertising experience and has been trusted with overseeing monthly advertising budgets as high as $10k. Managing & optimizing advertising campaigns on platforms like Facebook, Instagram & Twitter, Stephan has increased overall brand awareness for his clients.
In total, Stephan’s social media ads have been seen millions of times and has generated tens of thousands of leads for his clients.
Experience
- Years of Experience: 8
- Advertising Spend Under Management: $350k
Email Marketing Expert
Stephan has exceptional experience managing email marketing campaigns.
Responsible for nurturing email lists of around 100,000 contacts, Stephan has used various email marketing techniques like email personalization & establishing online behavioral triggers, while expertly curating email list segments to ensure the right message hits the right people at the right time.
He has experience planning, developing and executing drip email campaigns with messaging specific to where recipients are in the sales funnel. Efforts have resulted in increased offline store visits with visitors specifically crediting emails they’ve received as the cause for their visit.
He has also lifted inbox deliverability rates by troubleshooting technical email delivery setups, implementing email marketing best practices & forming partnerships with entities like Return Path to ensure his employers’ get optimal inbox deliverability.
Stephan has experience with using a variety of email marketing service providers.; from GoldLasso, AWeber & Constant Contact, to Benchmark Email, MailChimp, iContact & more.
Experience
- Years of experience: 12
- Number of marketing emails sent: Over 10 million
Search Engine Optimization (SEO) Expert
Since the mid 2000’s, Stephan has been studying website search engine optimization and has become talented at improving the online authority of company websites & ethnically improving their search rankings through managing the creation of premium, useful, free content. His accomplishments has resulted in websites going from low or no ranking to page 1 for employers’ more desired terms.
Experience
- Years of experience: 14
Marketing Automation Experienced User
Stephan understands the power of marketing automation and has experience with working with Eloqua.
Experience
Years of experience: 1
ADMINISTRATIVE SKILL SETS
Stephan’s long history of working in professional corporate environments have resulted in the development and refining of invaluable soft skills & administrative skills. From preparing executive reports, conducting meetings and training colleagues, to managing colleagues and assisting at conducting interviews, Stephan has demonstrated strong administrative skills during his tenure.
Executive Reporting
Stephan has over 7 years of communicating advertising campaign performance to chief executives and other high level managers at a company bringing in hundreds of millions of dollars in revenue annually. He is proficient at crafting high level reports that are easily digestible yet comprehensive and reliable enough to be used for important business decisions.
Experience
Years of experience: 7
Type of reports worked on include, but are not limited to:
- Profit & Loss Reports
- High Level Advertising Channel Reports
- Quarterly Reports
- Monthly Reports
- Week over Week Reporting
Training Other Coworkers
Stephan has an extensive background training new and established coworkers on technologies, team policies, standardizations and more. He exhibits a strong ability to teach others in a manner that results in high retention of new information.
Experience
Years of experience: 12
Managing Other Employees
During his latter years in the digital advertising field, Stephan has been trusted with the responsibility of overseeing the productivity of some of his colleagues. Ensuring that deadlines are met, tasks are completed with sufficient quality and desirable results are achieved, he has shown the ability to bring out the best of those he manages.
Stephan has also shown to be able to effectively work with a wide array of personality types. To be able to do so, he fosters a work environment built upon respect, integrity and fear free communication. He has also demonstrated an ability to empathize with others in a manner that resolves conflicts and work related grievances.
Experience
Years of experience: 2
Conducting Interviews
Stephan has been included in numerous new hire interviews throughout the years. His ability to gauge the quality of a new potential hire by asking the right questions has allowed his employers to build solid teams.
Experience
Years of experience: 5+
SUPPORTING
SKILL SETS
Beyond the core and administrative skills, Stephan also has complementary skills that make him a well rounded asset to a company’s workforce. From coding to recording, his unique combination of supporting skills can help enhance the overall effectiveness of primary talents.
HTML5 Competent
Stephan has years of experience with reading and writing base HTML and more recently, HTML5. He can read and write website code at a intermediate level.
Experience
Years of experience: 10
Cascading Style Sheets Competent
Stephan has years of experience with reading and writing ‘Cascading Style Sheets’ code.
Experience
Years of experience: 2
Videographer | Pre/Post Production Engineer
Stephan has extensive experience with shooting video (pre-production) while using high grade professional equipment like stabilizers, motorized rail systems and custom rigs. He also has experience with post production editing.
The videos he produced were used as the foundation for TV commercials, used to help convert prospects to customers via video testimonials on company websites, used as video creative in digital advertising campaigns and more.
Experience
Years of experience: 15
Recording Audio Engineer
Stephan has years of experience with recording audio like voice overs and musical artists and editing those recorded sounds.
Experience
Years of experience: 15
Music Production
Stephan has shown an impressive ability to craft musical instrumental beats using digital audio workstations like Mixcraft. His productions have used by influencers, used in advertising campaigns and more.
Experience
Years of experience: 7
IMPORTANT LINKS
Stephan consistently studies & writes on various topics in the digital marketing, coding languages, machine learning, marketing automation & personal development spaces. Below are links pointing to content pertaining to those subjects.